NEW PARTNERSHIP INKED AT MIPCOM BREATHES LIFE INTO VIEWER PARTICIPATION FORMATS

ionoco and Content Guru today announced their collaborative launch of an end-to-end technology product that will solve issues associated with viewer participation TV and allow producers to develop new television formats. The product is called ionostorm™ ,a unique new end-to-end mass viewer participation solution for game shows and quizzes, competitions, call TV, voting, real-time opinion polling and much more.

ionostorm combines Content Guru’s storm™, the Deloitte-audited mass interactive communications platform, with ionoco’s graphics technology, which provides both visually stunning and robust 3D on-screen graphics presentation and matrix™ – the 100% tamper-proof gaming and competition entry system.

Viewer participation TV offers a vital source of revenue for broadcasters and production companies, whose traditional income base is under threat. Last year saw many companies suffer damaged reputations, the loss of viewer trust and hefty fines when stories of viewer deception emerged.

This is the first time two such powerful technologies have come together and the resulting ionostorm will not only address existing compliance issues but, just as importantly, will provide producers and broadcasters with vast new creative possibilities to integrate viewer participation into formats.

ionostorm provides real-time viewer response and profiling capabilities which can track and dramatise viewer interactions live on screen on a secure and fully auditable platform. ionostorm controls and manages every aspect of the viewer participation process: from point of entry to on-screen display and verification. The product enables real-time multi-channel interaction including voice, SMS, web and mobile.

David Walton, Co-Founder and Chairman of ionoco says, “The integration of ionoco’s world-leading technology with Content Guru’s storm™ has resulted in an end-to-end product that will put participation TV well and truly back on the agenda.”

Martin Taylor, Sales and Marketing Director of Content Guru says, “ionostorm will bring alive the mass interaction capabilities of storm™ and open the door for millions of viewers to interact with new and exciting programme formats.”

Content Guru and ionoco will be available on Stand G3.01 at MIPCOM, where they will be showcasing a live and interactive demonstration of ionostorm technology.

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NOTES TO EDITORS:

About ionoco
ionoco is a world leader in sophisticated game, graphics and control systems for the global broadcast, lottery and gaming markets. Built on the proprietary ionologic™ software platform, ionoco systems are proven in thousands of TV productions and power some of the world’s best known programmes, including Deal Or No Deal, Power of 10, Million Dollar Password, Are you Smarter than a 10 Year Old?, Brainteaser and Million’s Poet.

In May this year, ionoco launched matrix™, a transparent graphical selection system designed for television competitions making them tamper proof.

The company was launched in 2008 after the merger of G-Graphics, Randomaker and TV2GO. Clients include Endemol, BBC, FremantleMedia, 2Way Traffic, and Sony Pictures Entertainment. ionoco is based in Winchester in the UK, with offices and associates in France, the US and Asia. For further information, please visit www.ionoco.com or contact david.walton@ionoco.com

About Content Guru
Content Guru owns and operates the storm™ mass interactive communications platform. Its huge capacity and ability to connect with almost any device or network have made it the platform of choice for a number of blue chip and public sector clients. storm™ offers a wealth of interactive services that includes IVR, video-to-mobile, mobile Internet, multimedia messaging, CRM integration and micro payment. For further information, please visit www.contentguru.tv

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