IONOCO TO DRIVE INTERACTIVITY IN TV FORMATS WITH NEW APPLICATIONS

ionoco announces today the launch of revolutionary voting and opinion polling applications that will drive interactivity in TV programming. These new applications open the door to brand new creative possibilities across multiple programme genres, offering additional revenue streams for broadcasters and producers.

Simon Ingram, Co-Founder and CEO of ionoco says, “These applications will create a wealth of new and exciting ways of generating real time audience interaction. It will be possible for viewers to have an immediate impact on the live programme that they are watching. This will drive interactivity, higher programme values and help to stimulate revenue generation.”

The voting application provides real-time viewer response and profiling capabilities, which can track and dramatise viewer interactions, live on screen via a secure and fully auditable platform. Category breakdowns include region, sex, age, starsign, etc. The opinion polling application creates interactivity between panel discussions, political debates, issue discussions and the viewer. The application will allow viewers to ‘agree’ or ‘disagree’ with particular points and see results displayed live on screen. These enable programme-makers to target specific demographics to stimulate additional voting and offer insight into the nation’s opinions.

The new applications are already integrated into ionostorm, which combines Content Guru’s storm, the Deloitte-audited mass interactive communications platform, with ionoco’s visually stunning and robust 3D on-screen graphics technology. The systems are secure, fully auditable and tamper-proof. ionoco’s applications are also able to run on other mass viewer participation platforms.

With the earlier launch of matrix, a 3D engine which allows ionoco to create and visualise fully interactive communities for participant programmes, and Call TV, the application that revolutionised quizzes and competitions, ionoco now has a complete suite of interactive applications for game shows and quizzes, competitions, call TV, voting, real-time opinion polling and much more.

ionoco and Content Guru’s ionostorm applications will be available to view at this year’s Broadcast Video Expo on Thursday 19th February at 11.15am in the Producers Theatre.

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NOTES TO EDITORS:

About ionoco
ionoco is a major broadcast technology company in the worldwide television, gaming and lottery markets. The company offers sophisticated game, graphics and control systems for game shows, TV programmes, channels and interactive TV. Built on the proprietary software platform, ionologic™, and run from bespoke ionocore™ computers, ionoco systems are uniquely configurable and flexible, can be easily and rapidly integrated into any kind of equipment or software and offer unequalled functionality including a stunning 3D engine. ionoco’s systems are proven in more than 1,000 productions, 12,000 TV episodes and 60 countries.

Most recently the company has launched ionostorm, a unique end-to-end mass viewer participation solution. It combines Content Guru’s storm, the Deloitte-audited mass interactive communications platform, with ionoco’s graphics technology, Call TV, voting, opinion polling and matrix applications. matrix is ionoco’s 100% tamper-proof gaming and competition entry system.

Web2TV, described as an ‘OB in a box’, was also launched recently. Web2TV is a low cost technology that delivers broadcast quality live content via the internet using network cameras. The first of its kind in the marketplace, Web2TV offers full gallery functionality

The company was launched in 2008 after the merger of G-Graphics, Randomaker and TV2GO. Clients include Endemol, BBC, ITV Productions, FremantleMedia, 2waytraffic, GTECH, and Sony Pictures Entertainment. Projects by ionoco include Million Dollar Password, Deal or No Deal, Power of 10, 20Q, and Colour of Money.

ionoco is based in Winchester in the UK, with offices and associates in France, the US and Asia. For further information, please visit http://www.ionoco.com or contact simon.ingram@ionoco.com

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