The first game show to have live augmented reality (AR) integrated into it's DNA
El Beit is the perfect mix of traditional and modern. At it's heart is the fact that classical Arabic poetry consists of two verses.
Several hours before transmission, one verse of a poem is published on Twitter and would-be participants are invited to compose a second stanza. During the show, these efforts are submitted in real-time via Twitter, where they are judged live on air.
The series finale sees the 12 winning verse-writers compete for the title of best poet.
Key Challenges
To import, moderate and judge live Tweets
To devise a way to present live Tweets on air with stunning graphics
How ionoco made it happen
Configured our social-media platform for multiple moderators
Supplied our live AR systems, integrated with Mo-sys star trackers
