Glassman Media Appoints ionoco As Technical Partner On Spin The Wheel

Jun 20, 2019

Game-show specialists agree deal that locks in proprietary technology

ionoco Group, the UK- and US-headquartered broadcast-technology specialist, has announced its latest agreement with Glassman Media, which owns FOX’s hotly anticipated new game show, Spin the Wheel. The format,co-created by Justin Timberlake, went straight to series on FOX in the US,where it is due to air tonight.  


Co-created by Timberlake and The Wall developer/executive producer Andrew Glassman of Glassman Media, Spin the Wheel offers what is claimed to be one of the biggest prizes in the history of prime time: the chance to win $20m per episode. A mix of high-stakes tension, pop culture and stunning visuals, the gameplay sees contestants pitted against a spinning 40-foot wheel. Players add cash to the giant wheel’s wedges by correctly answering trivia questions — or see their prize pot dwindle to zero if they answer wrong.


ionoco provided Glassman Media with technical and creative consultancy on the flagship FOX series, which will be fronted by Parenthood star Dax Shepard. ionoco was brought in at the development stage of Spin the Wheel, not only designing and constructing a 3D visualisation of the wheel, but also providing the core stage control technology for the entire show. All the creative technical aspects of the format were developed in co-operation with ionoco’s team, resulting in a giant rotating Ferris wheel, with 192 LED video panels, over a kilometer of addressable LED ribbon. ionoco’s show control system provided all the game and lighting feeds, motor control and randomization, LIDAR ball tracking plus the presentation of the trivia questions and videos.


Andrew Glassman said:

"Working with the team at ionoco has enabled us to dream big in every sense. We wanted to attempt something on an unprecedented prime time scale."

Without a great technical partner, your great idea will never exist outside of your imagination. To differentiate and secure a format in this competitive environment, unique technical aspects are powerful tools. That’s what ionoco does superbly: take your great idea and make it fly. Or spin, in this instance.”


Simon Ingram added: “The US remains the gold standard for entertainment— and new US shows don’t come with better credentials than FOX, Justin Timberlake and Andrew Glassman.  Spin the Wheel has all the makings of an iconic programme, and we’re proud to have helped bring it to life.  Best of all from ionoco’s perspective, our technical creativity will not just be on show in the US but, thanks to Spin the Wheel’s potential as an international format, to global audiences too.”